Art —Direction

NYC — FL


ART DIRECTION
︎

New Set of Rights
— Meek Mill

Rock nation, NYT


AWARDS

Webby Awards: Publuic Service & Activism —WinnerPeople’s Choice
The One Show: Branded Entertainment & Content — Shortlist
Clio Sports:
Social Good - GOLD
Film creative - GOLD
Film - 61 seconds to 5 minutes - SILVER
Branded Entertainment & Content  Shortlist
Clio Music:
Social Good - GOLD
Film creative - GOLD
Film - 61 seconds to 5 minutes - SILVER
Branded Entertainment & Content  Shortlist

PRESS

The New York Times, Billboard, AdWeek, AdAge, Hypebeast, Yahoo,Rolling Stones, Facebook, MSNBC




We partnered with Meek Mill, the New York Times, and Rock Nation to encourage dialogue, engage and create awareness of the current challenges we face with our incarceration system, with the disproportionate rate of POC being at the center of this topic.

My role as an Art Director was to support the director and team with creative ways in to show a complex problem in a clear and direct way within the parameters of our time and budget. We opted by rehersing the frames and working closely with the set and lighting production to achieve the end results. 


Wide court room - Stablishing shot

Lawyer scene - MS

Confronted - MCU





Meek behind the glass, interrogated and judged. 
I made storyboards, comps and rehearsed the scenes with the crew, in addition, collaborated with other AD with framing and storytelling throughout various stages of the process.

Our Director Ritesh Gupta and team, did a fantastic job bringing it all to life. It was a great project and I’m super proud to have been part of it. 
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All rights reserved Ricardo Burneo 2024.