Art —Direction
NYC — FL
Kraken Spiced Rum
— Photoshoot & Retouching
Proximo Spirits — International licensingI was commissioned by Proximo Spirits to photoshoot the hero ceramic Kraken limited edition bottle and preferred drink combinations for their international e-commerce sites, emailers and social platforms. I worked closely with their producer, print manufacturer for the mechanical proofs and studio Acme in Williamsburg, NY setting up the studio.
Proximo Spirits distributed the images to over sixty-four countries — they also used the photographs to promote their new look & feel for the 2019/2020 campaign and OOH and print signages.
