Ricardo Burneo ︎  Ricardo Burneo ︎ Ricardo Burneo ︎  
MORE WORK ︎

Art —Direction

NYC — FL

Subway — The Vault

Super Bowl LVI, Los Angeles
Experiential — Social 




Team
Joe Kantrowitz -  SVP-Group Creative Director
Toni Kaleda - Associate Creative Director
Ricardo Burneo - Sr. Art Director

HASHTAG SPORTS AWARDS
2022 SHORTLIST — Nominee 2x
  • Most Creative Partnership with an Athlete or Influencer
  • Best Brand Experience or Activation

Momentum World Wide

Sandwiches are the new collectibles! Subway approached us to promote their new line of Signature Sandwiches and we had a brilliant idea. We turned sandwiches into actual Signature Sandwiches and built a massive bank vault to store them safely.

We got 3 NFL superstars to create their own sandwiches and took them to the Super Bowl where we signed them for millions of fans. Some fans ate them, while others saved, froze, and even resined them. A few even sold them on eBay!

Our campaign got Subway back on the map, with over 1,600 news stories, 43M+ social impressions, and 830M+ media impressions during Super Bowl week. The sandwich collectible market was born! And news coverage was 98% positive sentiment. Not bad, right?




As the AD, I got to create the digital assets, print art, signage, and overall look & feel for the activation. I also designed the logo and made custom typography for the physical and digital builds. It was a total team effort, and I had the pleasure of collaborating with our internal teams, vendors, clients, and our partners at The Mill and Antfood. Together, we brought this ride to life in a way that truly transported people to another world.





Pepsi — Cardi B
Gift it Forward

NYC/LA — London
TV — Social




Team

Adam Lock -  SVP-Group Creative Director
Dave Gonsalves - Creative Director
Rami Levi - ACD
Ricardo Burneo - Sr. Art Director

2 Clio Awards 
2020 Silver Clio — Public Relations
  • Brand-Artist collaboration
2020 Bronze Clio — 61 sec to 5 min
  • Use of music in film
2019 YouTube
  • YouTube Ads Leaderboard (Top 10)

Vayner Media

Christmas is a season long dominated by Coca-Cola and that jolly old fat guy. And let’s be honest, Santa can be a little bit out of touch. He only ever cares for those who live up to his lofty expectations of whats “nice” is. The people need, nay they demand a better cola and a better holiday role model. Someone who believes that everyone can be a little naughty and a little nice all at the same time.

Cue Cardi B and Pepsi in this fun film for the holidays.




As an Art Director, I had the opportunity to lead the concept development, storyboarding, and overall look and feel for the project.
It was a true collaborative effort, working with teams across the globe to bring Cardi B's world to life. From designing custom costumes to creating the perfect atmosphere in the sets and social, every detail was carefully crafted to immerse the audience in the experience.
 

    


WeWork — Back to Work

Global
TV- OOH - Social 









Team
 
Chief Creative Officer: Rob Lenois
Group Creative Director: Kyle Arango
Creative Director: Clarence Bradley
Associate Creative Director: Jamie Shin 
Associate Creative Director: Evan Elberson
Senior Art Director: Ricardo Burneo
Senior Copywriter: Lee Lawrence 

VaynerMedia, USA

As companies around the world begin to slowly and methodically return to their headquarters, many still question how it will work. How can an office prioritize health and safety for thousands of employees? Where can we find move-in ready workspaces available as soon as next week? Who can help us navigate an undeniably changing business landscape?

RESULTS

10% Global sales increase
400% ABM KPIs
15% Raised brand recognition,
likability from previews Quarters


PRESS

NPR, AdsOfTheWorld,
AdWeek, AdAge



I art directed the TV spot, in addition of creating content for their social platforms, and digital ads. 




Hi there!

I'm Ricardo Burneo, a seasoned Senior Art Director with a solid decade of industry experience under my belt. I've had the privilege of collaborating with exceptionally skilled professionals on diverse projects and a spectrum various media.

Everything from remote and on-site shoots, to high-profile events such as the Super Bowl to day to day content. My expertise and experience extends across television, social media, print, and noteworthy partnerships with the NBA, NFL, MLS and FIFA.
I've excelled in B2B collaborations, product photography, studio photography, experiential projects, and above-the-line initiatives.

The thrill of discovery never gets old. Every project is a chance to dive in, find the potential, and witness great work take shape.

I’m originally from Peru and have always had a passion for creating, and that has and continues to push me forward to improve my craft and the work I do.
Tools of choice

  1. Pencil & Paper
  2. Ps and Ai
  3. A.i
  4. Pilot Falcon Ink Pen
  5. Books

Awards:

Clio Music: Silver for Brand &
Artist Collaboration in PR
Clio Music: Bronze for adapted in
Use of Music in Film/video

-Webby Awards: Publuic Service & Activism —WinnerPeople’s Choice
The One Show: Branded Entertainment & Content — Shortlist
Clio Sports:
Social Good - GOLD
Film creative - GOLD
Film - 61 seconds to 5 minutes - SILVER
Branded Entertainment & Content  Shortlist
Clio Music:
Social Good - GOLD
Film creative - GOLD
Film - 61 seconds to 5 minutes - SILVER
Branded Entertainment & Content  Shortlist

Clio Integrated Campaign:
Bronze Winner
Webbi Award:
Short listed
Billboard: No. 1 Album on the Billboard 200 chart


Notable mentions:

The New York Time, People, AdWeek, AdAge, Billboard, Buzzfeed, Variety, Yahoo, NPR, AdsOfTheWorld, The New York Times, Billboard, Hypebeast, Yahoo, Rolling Stones, MSNBC, Ellen, NME, The Wall Street Journal, Sony Music, CNBC, All Music, The Guardian and more.





©MMXXI
All rights reserved Ricardo Burneo 2024.