Art —Direction
NYC — FL
Team
Joe Kantrowitz - SVP-Group Creative Director
Toni Kaleda - Associate Creative Director
Ricardo Burneo - Sr. Art Director
HASHTAG SPORTS AWARDS
2022 SHORTLIST — Nominee 2x
- Most Creative Partnership with an Athlete or Influencer
- Best Brand Experience or Activation
Momentum World Wide
Sandwiches are the new collectibles! Subway approached us to promote their new line of Signature Sandwiches and we had a brilliant idea. We turned sandwiches into actual Signature Sandwiches and built a massive bank vault to store them safely.
We got 3 NFL superstars to create their own sandwiches and took them to the Super Bowl where we signed them for millions of fans. Some fans ate them, while others saved, froze, and even resined them. A few even sold them on eBay!
Our campaign got Subway back on the map, with over 1,600 news stories, 43M+ social impressions, and 830M+ media impressions during Super Bowl week. The sandwich collectible market was born! And news coverage was 98% positive sentiment. Not bad, right?
As the AD, I got to create the digital assets, print art, signage, and overall look & feel for the activation. I also designed the logo and made custom typography for the physical and digital builds. It was a total team effort, and I had the pleasure of collaborating with our internal teams, vendors, clients, and our partners at The Mill and Antfood. Together, we brought this ride to life in a way that truly transported people to another world.
WeWork — Back to Work
Global
TV- OOH - Social
Team
Chief Creative Officer: Rob Lenois
Group Creative Director: Kyle Arango
Creative Director: Clarence Bradley
Associate Creative Director: Jamie Shin
Associate Creative Director: Evan Elberson
Senior Art Director: Ricardo Burneo
Senior Copywriter: Lee Lawrence
VaynerMedia, USA
As companies around the world begin to slowly and methodically return to their headquarters, many still question how it will work. How can an office prioritize health and safety for thousands of employees? Where can we find move-in ready workspaces available as soon as next week? Who can help us navigate an undeniably changing business landscape?
RESULTS
10% Global sales increase
400% ABM KPIs
15% Raised brand recognition,
likability from previews Quarters
PRESS
NPR, AdsOfTheWorld,
AdWeek, AdAge
I art directed the TV spot, in addition of creating content for their social platforms, and digital ads.