Art —Direction
NYC — FL
Team
Joe Kantrowitz - SVP-Group Creative Director
Toni Kaleda - Associate Creative Director
Ricardo Burneo - Sr. Art Director
HASHTAG SPORTS AWARDS
2022 SHORTLIST — Nominee 2x
- Most Creative Partnership with an Athlete or Influencer
- Best Brand Experience or Activation
Momentum World Wide
Sandwiches are the new collectibles! Subway approached us to promote their new line of Signature Sandwiches and we had a brilliant idea. We turned sandwiches into actual Signature Sandwiches and built a massive bank vault to store them safely.
We got 3 NFL superstars to create their own sandwiches and took them to the Super Bowl where we signed them for millions of fans. Some fans ate them, while others saved, froze, and even resined them. A few even sold them on eBay!
Our campaign got Subway back on the map, with over 1,600 news stories, 43M+ social impressions, and 830M+ media impressions during Super Bowl week. The sandwich collectible market was born! And news coverage was 98% positive sentiment. Not bad, right?
As the AD, I got to create the digital assets, print art, signage, and overall look & feel for the activation. I also designed the logo and made custom typography for the physical and digital builds. It was a total team effort, and I had the pleasure of collaborating with our internal teams, vendors, clients, and our partners at The Mill and Antfood. Together, we brought this ride to life in a way that truly transported people to another world.
Team
Adam Lock - SVP-Group Creative Director
Dave Gonsalves - Creative Director
Rami Levi - ACD
Ricardo Burneo - Sr. Art Director
2 Clio Awards
2020 Silver Clio — Public Relations
Vayner Media
Christmas is a season long dominated by Coca-Cola and that jolly old fat guy. And let’s be honest, Santa can be a little bit out of touch. He only ever cares for those who live up to his lofty expectations of whats “nice” is. The people need, nay they demand a better cola and a better holiday role model. Someone who believes that everyone can be a little naughty and a little nice all at the same time.
Cue Cardi B and Pepsi in this fun film for the holidays.
As an Art Director, I had the opportunity to lead the concept development, storyboarding, and overall look and feel for the project.
It was a true collaborative effort, working with teams across the globe to bring Cardi B's world to life. From designing custom costumes to creating the perfect atmosphere in the sets and social, every detail was carefully crafted to immerse the audience in the experience.
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Adam Lock - SVP-Group Creative Director
Dave Gonsalves - Creative Director
Rami Levi - ACD
Ricardo Burneo - Sr. Art Director
2 Clio Awards
2020 Silver Clio — Public Relations
- Brand-Artist collaboration
- Use of music in film
- YouTube Ads Leaderboard (Top 10)
Vayner Media
Christmas is a season long dominated by Coca-Cola and that jolly old fat guy. And let’s be honest, Santa can be a little bit out of touch. He only ever cares for those who live up to his lofty expectations of whats “nice” is. The people need, nay they demand a better cola and a better holiday role model. Someone who believes that everyone can be a little naughty and a little nice all at the same time.
Cue Cardi B and Pepsi in this fun film for the holidays.
As an Art Director, I had the opportunity to lead the concept development, storyboarding, and overall look and feel for the project.
It was a true collaborative effort, working with teams across the globe to bring Cardi B's world to life. From designing custom costumes to creating the perfect atmosphere in the sets and social, every detail was carefully crafted to immerse the audience in the experience.
WeWork — Back to Work
Global
TV- OOH - Social
Team
Chief Creative Officer: Rob Lenois
Group Creative Director: Kyle Arango
Creative Director: Clarence Bradley
Associate Creative Director: Jamie Shin
Associate Creative Director: Evan Elberson
Senior Art Director: Ricardo Burneo
Senior Copywriter: Lee Lawrence
VaynerMedia, USA
As companies around the world begin to slowly and methodically return to their headquarters, many still question how it will work. How can an office prioritize health and safety for thousands of employees? Where can we find move-in ready workspaces available as soon as next week? Who can help us navigate an undeniably changing business landscape?
RESULTS
10% Global sales increase
400% ABM KPIs
15% Raised brand recognition,
likability from previews Quarters
PRESS
NPR, AdsOfTheWorld,
AdWeek, AdAge
I art directed the TV spot, in addition of creating content for their social platforms, and digital ads.
Hello there!
I'm Ricardo Burneo, a Senior Art Director with over a decade of industry expertise. Throughout my career, I've had the privilege of collaborating with incredibly talented individuals on a wide array of projects spanning various media.
From overseeing remote and on-site shoots to managing high-profile events like the Super Bowl to day-to-day social content, my experience covers a broad spectrum. I bring a wealth of expertise in tvc, social media, print, physical activations, and have proudly engaged in significant partnerships with the NBA, NFL, MLS, and FIFA to name a few.
My skills extend to excelling in design, presentations, product/studio photography, AI integration, experiential projects, B2B collaborations, and above-the-line initiatives.
I'm originally from Peru. I love to draw and films. I equally love art and a good ceviche. I like to push up my game in everything I do. Lately, I've been having a blast experimenting with AI integration.
Back to the top ︎ or More projects
I'm Ricardo Burneo, a Senior Art Director with over a decade of industry expertise. Throughout my career, I've had the privilege of collaborating with incredibly talented individuals on a wide array of projects spanning various media.
From overseeing remote and on-site shoots to managing high-profile events like the Super Bowl to day-to-day social content, my experience covers a broad spectrum. I bring a wealth of expertise in tvc, social media, print, physical activations, and have proudly engaged in significant partnerships with the NBA, NFL, MLS, and FIFA to name a few.
My skills extend to excelling in design, presentations, product/studio photography, AI integration, experiential projects, B2B collaborations, and above-the-line initiatives.
I'm originally from Peru. I love to draw and films. I equally love art and a good ceviche. I like to push up my game in everything I do. Lately, I've been having a blast experimenting with AI integration.
Back to the top ︎ or More projects
Tools of choice
- Clio Music: Silver for Brand &
Artist Collaboration in PR
Clio Music: Bronze for adapted in
Use of Music in Film/video
-Webby Awards: Publuic Service & Activism —WinnerPeople’s Choice
The One Show: Branded Entertainment & Content — Shortlist
Clio Sports:
Social Good - GOLD
Film creative - GOLD
Film - 61 seconds to 5 minutes - SILVER
Branded Entertainment & Content Shortlist
Clio Music:
Social Good - GOLD
Film creative - GOLD
Film - 61 seconds to 5 minutes - SILVER
Branded Entertainment & Content Shortlist
Clio Integrated Campaign:
Bronze Winner
Webbi Award: Short listed
Billboard: No. 1 Album on the Billboard 200 chart
Notable mentions:
The New York Time, People, AdWeek, AdAge, Billboard, Buzzfeed, Variety, Yahoo, NPR, AdsOfTheWorld, The New York Times, Billboard, Hypebeast, Yahoo, Rolling Stones, MSNBC, Ellen, NME, The Wall Street Journal, Sony Music, CNBC, All Music, The Guardian and more.
- Pencil & Paper
- Ps and Ai
- A.i
- Pilot Falcon Ink Pen
-
Books
- Clio Music: Silver for Brand &
Artist Collaboration in PR
Clio Music: Bronze for adapted in
Use of Music in Film/video
-Webby Awards: Publuic Service & Activism —WinnerPeople’s Choice
The One Show: Branded Entertainment & Content — Shortlist
Clio Sports:
Social Good - GOLD
Film creative - GOLD
Film - 61 seconds to 5 minutes - SILVER
Branded Entertainment & Content Shortlist
Clio Music:
Social Good - GOLD
Film creative - GOLD
Film - 61 seconds to 5 minutes - SILVER
Branded Entertainment & Content Shortlist
Clio Integrated Campaign:
Bronze Winner
Webbi Award: Short listed
Billboard: No. 1 Album on the Billboard 200 chart
Notable mentions:
The New York Time, People, AdWeek, AdAge, Billboard, Buzzfeed, Variety, Yahoo, NPR, AdsOfTheWorld, The New York Times, Billboard, Hypebeast, Yahoo, Rolling Stones, MSNBC, Ellen, NME, The Wall Street Journal, Sony Music, CNBC, All Music, The Guardian and more.